KPMG Enterprise™

Dennis Fortnum

Dennis Fortnum
Canadian Managing Partner,
KPMG Enterprise

Creating value and driving growth through Information Technology

Technology is an important tool for private companies to achieve efficiency, increase revenue and stay one step ahead of the competition. While private company owners and entrepreneurs understand the importance information technology can play to adding value and driving growth for their business, it’s always a challenge to keep abreast of the latest developments and solutions best suited for the company and its business objectives. Therefore, it is helpful to consider a formal process that maps technology to your business initiatives, making technology an integral part of the overall business plan and an important component on longer term growth initiatives.

It’s key to recognize that technology encompasses both a cost of doing business and an opportunity to do more business, and that there needs to be a dynamic balance between efficiency and innovation. CIOs or heads of the IT department need to be strategic thinkers, able to speak the layman’s language and deliver the message that technology can create new opportunities and enhancements to the business and facilitate growth for the company.

Technology has a cost not only in dollars, but also in time and human resources, and even though some departments have become more appreciative of their IT counterparts, the entire executive team of a company needs to embrace to the importance of technology and the fact that the IT function has moved from support to main growth driver. Often, the hesitation to engage and invest in IT is usually due to either perceiving high, prohibitive costs of technology innovation or a lack of understanding from management of the untapped potential that IT presents.

However, private companies can gain a competitive edge by placing information technology at the core of their business plan in order to:

  • grow revenue by developing new marketing channels and reaching more potential customers
  • achieve greater efficiency in reducing costs and streamlining operations
  • increase agility and keep pace with global competitors in a world where the digital marketplace is becoming the primary marketplace


  articles in this issue

What is cloud computing and is it right for you?
 Read the article

Digital Media and IT Innovations Can Net Tax Savings
 Read the article

No budget for social media? Empower your staff, and compete with the big players!
 Read the article


  insights

Clarity in the cloud
DOWNLOAD

Clarity in the Cloud

Managing IT through Market Turbulence
DOWNLOAD

Managing IT through Market Turbulence

Mobile payments outlook
DOWNLOAD

Mobile Payments Outlook

Monetizing mobile: How banks are preserving their place in the payment value chain
DOWNLOAD

Monetizing mobile: How banks are preserving their place in the payment value chain

Going social: how businesses are making the most of social media
DOWNLOAD

Going Social: how businesses are making the most of social media

Green IT and the Bottom Line
DOWNLOAD

Green IT and the Bottom Line



Recommended Reading

$80 million Funding for Adoption of Digital Technologies
Contact KPMG Enterprise Concierge Services at 1-888-99-ADVSR and speak to your private business adviser about the Digital Technology Adoption Pilot Program administered by National Research Council – Industrial Research Assistance Program (NRC-IRAP)... Read more

Are retail banks ready for social media?
... one in ten of the world’s population has a Facebook account and almost 500 million people log onto YouTube each month. Business is also flocking to social media... Read more

Canadians portrayed as avid technology users but wary of mobile banking and mobile commerce – KPMG survey
Despite major concerns over privacy and data security, people around the world are rapidly adopting the mobile internet as an easy and convenient method of carrying out everyday transactions... Read more

Cloud computing: Is the perfect storm ahead of us?
Cloud computing has been available for years and is now entering the mainstream. This article explains the cloud delivery models, the expected risks associated with cloud computing, and the changes that lay ahead. Read more

Making sense of IT
Why it’s time to get IT out of the basement and into the boardroom. Read more


Business Adviser is published by KPMG Enterprise™ specifically for owners and executives of private companies. KPMG Enterprise is a network of professionals devoted exclusively to helping business owners and entrepreneurs build value and grow thriving enterprises. kpmg.ca/enterprise.

Business Adviser

April

2012

Business Adviser is published by KPMG Enterprise™ specifically for owners and executives of private companies. KPMG Enterprise is a network of professionals devoted exclusively to helping business owners and entrepreneurs build value and grow thriving enterprises.
kpmg.ca/enterprise
.



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