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Consumers & Convergence III: Consumers Taking Charge
KPMG International has tracked consumers in its Consumers & Convergence surveys since 2005, identifying key trends in new digital technology. The current survey includes responses from more than 4,000 people in 19 countries across the globe, including Canada, and closely follows trends in mobile technology.
The most significant findings in this year's survey include:
- Bundling, with pricing as its key driver, is not sustainable long-term
- Consumers are more willing to pay for online content to avoid ads on their mobile phone versus their computer
- Half of global respondents are willing to accept an ad on their mobile phone in exchange for a free song download
- Interest in mobile banking and payments is increasing
- Security and privacy are key consumer concerns
- Consumer trends in digital convergence adoption vary by country and age groups.
To delve more deeply click here to receive a hard-copy by mail or an electronic PDF of the full report.
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