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Emerging Business Models to Help Serve Tomorrow's Digital Tribes
KPMG International's publication Emerging Business Models to Help Serve Tomorrow's Digital Tribes, investigates how companies can understand the opportunities and how to generate revenue from their target customers in a new way—the members of Digital Tribes, who expect focused and personalized services. Companies also need to look beyond the traditional value propositions of "content" and "distribution" to consider the full range of benefits they might provide to end consumers. The Digital Convergence Equalizer provides a new framework for identifying and evaluating digital value propositions. Together, the concept of Digital Tribes and the framework that provides insight for choosing an appropriate revenue model to reach them offer a structured approach to help refine an organization's digital strategy.
Emerging Business Models to Help Serve Tomorrow's Digital Tribes also features interviews with executives driving the digital strategy of leading-edge companies: Google, Universal Media Group, and Fairfax Digital.
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