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Consumers and Convergence II
Consumers feel more empowered than ever to choose the content, platform, carrier and device to suit their preferences, and they will vote with their feet if providers fail to provide the choice and price that consumers demand.
These are among the findings from the new global study from KPMG's Information, Communications, and Entertainment practice, Consumers and Convergence II: The Search for Value, Choice, and Convenience in the Digital Age. This new study is a follow up to KPMG's 2006 Consumers and Convergence study that looked at trends in digital services across various platforms.
This groundbreaking report surveyed nearly 4,400 consumers in Asia, Europe, and the Americas looking at consumer adoption of digital content and Web 2.0 technologies. The results shed light on consumer behaviour, including what factors keep a consumer loyal to a given carrier, content provider, or platform, and what factors might get them to switch.
Read or download the Executive Summary or the Full Report here.
To download: Right-click the link and select "Save Target As..." (PC) or control-click and select "Download Link to Disk" (Mac). Adobe Reader is required to read PDF documents.
Click here to view the Canadian press release.
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