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Enterprise 2.0: The Benefits and Challenges of Adoption
In a survey conducted by the Economist Intelligence Unit and sponsored by KPMG, corporate executives across a range of industries agreed that adapting consumer-based Web 2.0 tools for commercial use has the potential to transform businesses. This “Enterprise 2.0” adaptation could offer benefits in three key areas—fostering collaboration, innovation, and enhanced productivity.
Because of these potential benefits, some companies are moving quickly to embrace Web 2.0., but others see challenges and barriers that should be addressed before their organizations can realize the new technologies’ full potential. They see security risks and governance issues as paramount, particularly the development of security policies specifically tailored to Web 2.0. On a more basic level, some are unsure how to measure the benefits of Web 2.0, while others are struggling to understand what Web 2.0 even has to do with their businesses.
To date, Web 2.0 as a tool for the enterprise may seem more promise than reality. Yet, as this survey shows, many organizations (and, in fact, whole industries) are taking steps to ensure that their stance on Web 2.0 will be very different two years from now.
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